If a brand’s online presence is only on marketplaces, its customer loyalty gradually drains.
That's a problem to be solved.
1. Rewards
Online marketplaces offer discounts & rewards to customers. This builds reputation for the marketplaces, but not for the individual brands.
2. Choices
Online marketplaces provide multiple choices to customers. This ensures sustenance of the marketplaces, but not of the individual brands.
3. Experiences
Online marketplaces deliver innovative customer experiences. This retains customers to the marketplaces, but not to the individual brands.
